Summary of New Media Artist-in-Residence Program

cover of 2011 report on the Lanai Visitors Bureau blogger program

It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to post just one minute in to the…

Social Media Measurement and the Stages of Change

For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. Most companies…

Dave Evans on Twitter & the Metrics Panel at SXSW

I am posting a short video below that I took over dinner at Truluck’s in Austin with Dave Evans’ version of the Metrics Panel at SXSW (link has expired). Apparently, the panel members were taking a little too long to get to the point for many audience members, who were communicating via Twitter. Read some actual quotes from the back channel audience…