Clinton & Obama: A lesson of losing control of your brand
Posted on February 10, 2008 by Roxanne Darling
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” – “new media” – “social media” (choose…
Category: Activism, Branding, Social Media Tags: advertising, Branding, business, communication, hillary, IABC, mitchjoel, obama, politics, PRSA, roxannedarling, shelholtz, valeriamaltoni, video