Join Social Media Club on Maui for Google Analytics Program

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Since I moved to Maui a year ago, I have been fortunate to be on Oahu for several of the Social Media Club Hawaii (SMCHI) chapter events. The downside is that I haven’t gotten the SMCHI ball rolling very well here on Maui. With the assistance of the Maui Economic Development Board, that is changing! Since it began offering public meetings almost…

Ed Morita’s Twitter Case Study at Social Media Club Hawaii

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements…

GoHawaii’s New Campaign Makes Me Frown, Not Smile

I recently read in the Pacific Business News about the HVCB (Hawaii Convention & Visitors Bureau) Hawaii: A Thousand Reasons to Smile Campaign. It’s targeted at residents of San Francisco, who are frequent visitors here. I support the idea of reaching out to San Francisco residents – I have many friends there including Chris Heuer, Kristie Wells, Stowe Boyd, Susan Bratton, and…

HAF Members – Let’s Get the Jan 24 Party Started

I’ve been asked to speak at the Hawaii Advertising Federation annual “university” this coming January, 24, 2008. Since I want to evangelize about new media, I’ll be using our blog to start connecting with the members as well as asking for input from others of you who have opinions and recommendations. For the members of HAF: * what do you love and…