Bare Feet StudiosRent or Buy? How Does a Company Decide to Use New Media
Posted on January 23, 2008 by Roxanne Darling
I just tripped across the Custom Content Conference being held this March in New Orleans. It is targeted at brand managers and ad folks who may be considering creating their own serialized web content or new media/social media channels. I thought I’d mention a few of the companies who have already ventured in to this arena, and hopefully you may have some…
Category: Branding, Social Media, Strategy Tags: amex, barefeetstudios, Branding, content, ford, mefeedia, newmedia, roxannedarling, socialmedia, starwood, video, wholefoods
HAF: A Message for You from Susan Bratton
Posted on January 22, 2008 by Roxanne Darling
I am getting very excited about the session I’ll be running in a few days at the Hawaii Advertising Federation meeting. I’ve been addressing the topic here on the blog, and today’s post is a personal video message from Susan Bratton, one of the founders of the Association for Downloadable Media a co-founder of Personal Life Media and chair of Ad:Tech digital…
Category: Speaking Tags: adm, adtech, advertising, conferences, haf, newmedia, socialmedia, Speaking, susanbratton, video