Ed Morita’s Twitter Case Study at Social Media Club Hawaii

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements…

How and When to Leave Blog Comments

When we get a new client, we often compare the internet to a foreign country. It truly is its own culture, and building a web site there (aka a storefront) is like setting up business in a foreign country. Even though most of what you do will be in English (for most of my readers – their native language) it is still…