The Secret Sauce of Social Media: Kindness

thank you written on the beach

You can read all the “10 Ways to Succeed at Social Media” articles you like, and strain your brain trying to memorize them all – out there in a vacuum. Or you can practice Kindness. Good graces. Honesty. Maturity. Etiquette. These are the values that separate the social media masters from those who merely use it to game the system or to…

Confused? Consider Rox’s 180 Rule

When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services,…