Beach Walks Video

original postcard graphic for beachwalks.tv

INTERNET TV. Our show, Beach Walks with Rox, was one of the first, and continues today with over 760 episodes. Come chill out with us! More…

Thinking About Having Your Own TV Show?

I sometimes chide my business audiences when I am speaking from the podium with this question: “Now, why don’t you have your own internet TV show/channel?” When you consider that only a few years ago it was impossible for anyone except the big media outlets to broadcast video content, and now you and I can do it for almost nothing, it is…

24 Hour Podcast – Raising Funds for Disabled Veterans

Once again the amazing Todd Cochrane of Geek News Central is conducting a 24 Hour Podcast Marathon to raise donations for Disabled Veterans. Once again I am going to be a guest on the show, and as I’ll be arriving at Todd’s 23rd hour, I am working on some outlandish things to say to make sure he stays awake! I’ve embedded the…

Podcasting Listeners Are Paying Attention

I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down to Rox’s 4 L’s of Podcast Success….

Are You Addicted to Big Numbers?

I love math. It has an uncanny way of teasing apart the truth, but alas, it can also just as easily be used selectively to manipulate or create false impressions. And if we get addicted to a certain type of math – tracking eyeballs and households for example – then we can be inadvertently wasting time and money on our way to…

Targeted, Downloadable Video Commands Highest Value

From this recent post over at Web Video Report (link has expired), it’s clear to see that having targeted audiences and offering downloadable media both command higher rates than general audience and embedded media – a direct reflection of their higher value to both consumers of the content as well as to show sponsors. Most of these companies reported CPM rates for…