Thinking About Having Your Own TV Show?

I sometimes chide my business audiences when I am speaking from the podium with this question: “Now, why don’t you have your own internet TV show/channel?” When you consider that only a few years ago it was impossible for anyone except the big media outlets to broadcast video content, and now you and I can do it for almost nothing, it is…

New Media Expo 2008 Wrap up & Ideas

We are waiting for our plane back home to Hawaii and I’ve been wanting to capture some of my thoughts from the recent New Media Expo in Las Vegas, where Shane and I spoke. I’ve got three main points, some of which were also mentioned by Mike McCallen. I also discussed this in the pool at the Hilton with Jim Kirks of…

Podcasting Listeners Are Paying Attention

I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down to Rox’s 4 L’s of Podcast Success….

Quick Overview of Video Podcasting

Here’s a short video interview I did with Kara Ratliff for WebProNews at the Podcast & New Media Expo. Topics included: * How do you choose? Text, Audio, or Video? * Why I think video is the “killer app” for business. * A few examples of how to start playing with new media.

Links from Rox’s Talk at PNME

Here’s the link to my talk at PNME (link has expired) I am giving an overview of the many things to consider for business video podcasting – from technology to audience interaction. Hope you’ll join me in Ballroom A – and there will be a DVD for sale afterwards. CC Chapman – Social Networking Expert Jim Kirks – The Clip Show Viral…

Apple did NOT invent Podcasting

Don’t get me wrong. I love Apple. I think of Apple as much more than a computer maker and software company. Apple is actually a lifestyle company that really understands design, culture, art, and creativity. But I digress… For all of the wonderful things that Apple has created, Podcasting is not one of them. And while they did arrive at the party…