Bare Feet StudiosPRSA: 10-Minute Tour of the Social Web
Posted on August 27, 2008 by Roxanne Darling
What a challenge! How do I give an overview of all that is the social web in 10 minutes? Fortunately, we have several other great speakers to follow and plenty of time for Q&A. (Dan Zelikman of StarrTech Interactive; Nadine Kam of Honolulu Star-Bulletin; and Mary Fasteneau of StarrTech Interactive) Twitter * negative incentive: U-haul and Exxon Mobile * positive examples: I…
Category: Branding, News, Social Media, Speaking, Strategy Tags: Beach Walks with Rox, Edison Research, hawaii, KnowHowCaafe, Nathan Kam, new media, podtrac, PRSA, QIK, roxanne darling, Social Web, twitter, web 2.0
Podcasting Listeners Are Paying Attention
Posted on May 1, 2008 by Roxanne Darling
I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down to Rox’s 4 L’s of Podcast Success….
Category: Social Media Tags: adm, adtech, adtechsf, advertising, arbitron, beachwalks, mark mccrery, podcast, podcasting, podtrac, research, roxanne darling, tom webster