PRSA: 10-Minute Tour of the Social Web

What a challenge! How do I give an overview of all that is the social web in 10 minutes? Fortunately, we have several other great speakers to follow and plenty of time for Q&A. (Dan Zelikman of StarrTech Interactive; Nadine Kam of Honolulu Star-Bulletin; and Mary Fasteneau of StarrTech Interactive) Twitter * negative incentive: U-haul and Exxon Mobile * positive examples: I…

Clinton & Obama: A lesson of losing control of your brand

Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” – “new media” – “social media” (choose…

Will I see you Honolulu colleagues at MegaComm tomorrow?

I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight for the referral on “Twitter”:http://www.twitter.com/roxannedarling. Leave us your…