Bare Feet StudiosPRSA: 10-Minute Tour of the Social Web
Posted on August 27, 2008 by Roxanne Darling
What a challenge! How do I give an overview of all that is the social web in 10 minutes? Fortunately, we have several other great speakers to follow and plenty of time for Q&A. (Dan Zelikman of StarrTech Interactive; Nadine Kam of Honolulu Star-Bulletin; and Mary Fasteneau of StarrTech Interactive) Twitter * negative incentive: U-haul and Exxon Mobile * positive examples: I…
Category: Branding, News, Social Media, Speaking, Strategy Tags: Beach Walks with Rox, Edison Research, hawaii, KnowHowCaafe, Nathan Kam, new media, podtrac, PRSA, QIK, roxanne darling, Social Web, twitter, web 2.0
Clinton & Obama: A lesson of losing control of your brand
Posted on February 10, 2008 by Roxanne Darling
Many of my colleagues (Mitch Joel, Shel Holtz, Valeria Maltoni) and I frequently speak to members of PRSA, IABC, and advertising agencies explaining as best we can how consumers now own the brand. Good will increasingly cannot be bought and the political season is giving us striking examples of the mechanics of how “web 2.0” – “new media” – “social media” (choose…
Category: Activism, Branding, Social Media Tags: advertising, Branding, business, communication, hillary, IABC, mitchjoel, obama, politics, PRSA, roxannedarling, shelholtz, valeriamaltoni, video
Will I see you Honolulu colleagues at MegaComm tomorrow?
Posted on October 11, 2007 by Roxanne Darling
I am speaking at MegaComm 2007: Hawaii 5.0, the combined PRSA and IABC Annual meeting on Friday, Oct 12 in Honolulu, HI. I’ve re-produced the conference info for you here. I am going to try to find time to mention this case study from Robert French, among other things. Thanks to Steven E. Streight for the referral on “Twitter”:https://www.twitter.com/roxannedarling. Leave us your…
Category: Branding, News, Social Media, Speaking Tags: barefeetstudios, business, communications, events, Honolulu, IABC, new media, PRSA, roxannedarling, Speaking