It’s Official: Bloggers Are Recognized by the FTC
Posted on October 6, 2009 by Roxanne Darling
As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor. Keep in mind, that just about all of us can…
Category: Money Matters, News, Social Media Tags: #SBOSM, attention, bloggers, ethics, FTC, influence, payola, payperpost, regulations, socialmedia, socialmediaclub