Twitter’s Supposed Lack of Loyalty: It’s “too” easy

Have you seen the latest Neilson reports that Twitter users fail to come back after a month at a seemingly high rate? I think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. Like a quick pass through any collectibles shop, you ‘re likely to miss the gold that is co-mingled with all the…

Podcasting Listeners Are Paying Attention

I just love it when the data weighs in to support something I have witnessed anecdotally and intuitively known long before research could prove it. Podcasting does the heavy lifting of finding niche audiences and capturing their attention in a way that is otherwise unattainable to marketers. Be sure to read all the way down to Rox’s 4 L’s of Podcast Success….