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Social Media Disclosure Rules Apply Even in Small Communities

FTC Protecting America's Consumers

Small communities are great for mutual support. Sometimes we relax things though that could actually support and protect us. FTC Blogger Rules are just such a case. Here on Maui, we love and support each other so much, we call it one big  Ľohana – that means family. Maui is also very techy and entrepreneurial – we have leaders in green tech,…

Audiences are Messy Too

Yesterday I wrote about customers being messy, and that it is our job to work with, rather than expect them to use our products and services only as the engineers intended. Well, audiences can be the same! The Sarah Lacy keynote interview of Mark Zuckerberg yesterday was a very educational event. As a public speaker with 20 years experience, I shared the…