Case Study: US Navy in Hawaii Uses Social Media During #hitsunami

As a direct result of the U.S. Navy’s outreach to bloggers here in Hawaii, I have been fortunate to both participate in some outstanding programs (like an overnight embark on the USS Nimitz) and also developed enormous respect for their adoption of social media (video interview) and their orderly and standardized approach. They are among the best examples of what I often…

Hawaii Social Media Trends 2011 – SMCHI, Jan 18

Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. This is a distinctly different modus operandi than follow the herd or panic jumping. There is no “one size fits all” solution, however by examining the…

For Travel Destinations: Working Well with Bloggers

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with you some tips I have put together…

Social Media Measurement and the Stages of Change

For the best science and insights in the business I frequently turn to my colleague Tom Webster, whose blog, BrandSavant, has been exploring social media metrics these days. Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. Most companies…

Social Media: Making Business Fun Again

When speaking to newbies about the what, where, why, and how of social media, I often remark how social media seems to help business people actually have fun again with their business! We all go into business because we like doing something – be it fixing cars, flying planes, making muffins, or creating ad campaigns. But then we get bogged down with…

Hawaii Tsunami Proves Social Media Power Again: Information is a Tonic

How do you explain the calm and cooperation that was everywhere in evidence during the wind up to the Hawaii tsunami alert? Social media has earned a spot alongside our government planners and traditional news media. The user-generated messages supported both of those organizations on a second by second basis. If you think about the mechanics of panic, it largely stems from…