Confused? Consider Rox’s 180 Rule

When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services,…

Is it easy to tell if you are a scammer or straight-shooter?

The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Last night at a tweetup here in Honolulu, I met Larry Heim, CEO of HonBlue. This was a Tweetup Treat, as Larry and I do not normally travel in the same circles. Later back at home I…

It’s Official: Bloggers Are Recognized by the FTC

As I have been discussing here in the past few months, the issue of payola, pay-per-post, freebies, and other incentives by marketers to entice blog coverage has come under review of the Federal Trade Commission. They have published new rules covering paid reviews and celebrity endorsements. The vote was 4-0 in favor. Keep in mind, that just about all of us can…

Ethics in Social Media: A Glossary

This Friday, our local chapter of the Social Media Club (founded by yours truly) is having a panel discussion on Ethics in Social Media. It’s a hot topic all around, as social media lends itself to some highly unethical practices and characters! The good news though, is that the conversational nature of the social web exposes many of these deliberate and accidental…

The Social Web: Learning to Use a New Tool

The social web is full of free information. Many people forego formal training in favor of copying what they see others’ doing. We sometimes do this ourselves—once you have a strong base of knowledge in a specific area, it is quite reasonable to look at others’ tips or code and be able to reverse engineer them quite successfully to meet your own…