Mindfulness and Marketing: A Conversation
Posted on May 21, 2015 by Roxanne Darling

If you are old enough, or you’ve studied advertising, you were raised on the seductive lure of appealing to people’s fears: fears of not being included, of not being good enough, of being lazy or dumb, etc. It’s a list without end. Historically, this approach works. I really understand the vulnerability that comes from wanting to be a better version of myself…
Category: Home, Social Media, Strategy Tags: conversation, hangout, HOA, marketing, mindfulness, Strategy, video
Join Our List and Increase Your Internet Literacy
Posted on September 19, 2014 by Roxanne Darling

I am celebrating 10 years of work using social business* tools, by, ahem, finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is…
Category: News Tags: coaching, launch, Strategy, transparency
The Secret Sauce of Social Media: Kindness
Posted on June 29, 2012 by Roxanne Darling

You can read all the “10 Ways to Succeed at Social Media” articles you like, and strain your brain trying to memorize them all – out there in a vacuum. Or you can practice Kindness. Good graces. Honesty. Maturity. Etiquette. These are the values that separate the social media masters from those who merely use it to game the system or to…
Category: Aloha, Strategy Tags: accountable, conflict, Dania Katz, disagreements, etiquette, Frank Robinson, grace, gratitude, kindness, Liza Pierce, manners, perspective, smart, Social Media, Strategy, values
The Quiet Unsung Opportunities of Building Your Social Media Platforms
Posted on May 4, 2011 by Roxanne Darling

In case your business is suffering from Missouri (“Show Me”) syndrome, here’s yet another example of why you build your social networks online when times are easy, when times are good. There is no price that can be put on being ready with a track record, the experience on how to implement, and an established fan base for when “something big” happens….
Category: Social Media, Strategy Tags: #SBOSM, bad times, barefeetstudios, flickr, good times, obama, osama, roxannedarling, smcjournal, smcobserver, Strategy, support
Build a Social Media Strategy at SMCHI
Posted on November 11, 2010 by Roxanne Darling
Here are the notes from the networking event at the Hawaii Chapter of the Social Media Club: Build a Social Media Strategy. We mixed up our format to complement the venue, Ka Restaurant. We met in the intimate (read: packed!) lounge room for a brief presentation of the highlights of social media strategy. Presenters were Tara Coomans, Rob Bertholf, and myself. We…
Category: HowTo, Social Media, Speaking Tags: collaboration, competition, crowd source, hawaii, Honolulu, ka, sharing, smchi, smcjournal, smcobserver, socialmediaclub, Strategy
Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media
Posted on May 27, 2010 by Roxanne Darling
This week is the first ever Nā Hōkū Festival, a celebration of the arts and culture of Hawaiʻi. I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. Other events include concerts around Oʻahu, and the kick off event, the annual Nā Hōkū…
Category: Branding, HowTo, Social Media Tags: artist, fans, hara, hawaii, HowTo, independent, music, musician, nahoku. nahokufestival, socialmedia, Strategy