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Mindfulness and Marketing: A Conversation

Sheep in a meadow by Jonas Nilsson Lee, Unsplash

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I am celebrating 10 years of work using social business* tools, by, ahem, finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is…

The Secret Sauce of Social Media: Kindness

thank you written on the beach

You can read all the “10 Ways to Succeed at Social Media” articles you like, and strain your brain trying to memorize them all – out there in a vacuum. Or you can practice Kindness. Good graces. Honesty. Maturity. Etiquette. These are the values that separate the social media masters from those who merely use it to game the system or to…

The Quiet Unsung Opportunities of Building Your Social Media Platforms

photo of President Obama's security team receiving updates on the death of Osama Bin Laden.

In case your business is suffering from Missouri (“Show Me”) syndrome, here’s yet another example of why you build your social networks online when times are easy, when times are good. There is no price that can be put on being ready with a track record, the experience on how to implement, and an established fan base for when “something big” happens….

Build a Social Media Strategy at SMCHI

Here are the notes from the networking event at the Hawaii Chapter of the Social Media Club: Build a Social Media Strategy. We mixed up our format to complement the venue, Ka Restaurant. We met in the intimate (read: packed!) lounge room for a brief presentation of the highlights of social media strategy. Presenters were Tara Coomans, Rob Bertholf, and myself. We…

Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media

This week is the first ever Nā Hōkū Festival, a celebration of the arts and culture of Hawaiʻi. I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. Other events include concerts around Oʻahu, and the kick off event, the annual Nā Hōkū…