Bare Feet StudiosMindfulness and Marketing: A Conversation
If you are old enough, or you’ve studied advertising, you were raised on the seductive lure of appealing to people’s fears: fears of not being included, of not being good enough, of being lazy or dumb, etc. It’s a list without end. Historically, this approach works. I really understand the vulnerability that comes from wanting to be a better version of myself…
Join Our List and Increase Your Internet Literacy
I am celebrating 10 years of work using social business* tools, by, ahem, finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is…
The Secret Sauce of Social Media: Kindness
You can read all the “10 Ways to Succeed at Social Media” articles you like, and strain your brain trying to memorize them all – out there in a vacuum. Or you can practice Kindness. Good graces. Honesty. Maturity. Etiquette. These are the values that separate the social media masters from those who merely use it to game the system or to…
The Quiet Unsung Opportunities of Building Your Social Media Platforms
In case your business is suffering from Missouri (“Show Me”) syndrome, here’s yet another example of why you build your social networks online when times are easy, when times are good. There is no price that can be put on being ready with a track record, the experience on how to implement, and an established fan base for when “something big” happens….