Bare Feet StudiosNonprofits Getting Started with Social Media
Posted on February 16, 2010 by Roxanne Darling
I participated in a panel on social media for nonprofits today, hosted by the Hawaii Community Foundation. It was held at the beautiful Hawaii Convention Center, and I was joined by colleagues Christine Lu, Chris Noble, and Olin Lagon. Local newscaster Dan Cooke was our social media-savvy moderator. We made a last minute decision to live-stream the presentations, which were held in…
Category: Social Media, Speaking Tags: hawaii, hawaii convention center, HCFhawaii, Honolulu, nonprofits, presentation, Social Media, Speaking, Strategy
Social Media Club Hawaii Celebrates Ma Ka Hana Ka ʻIke
Posted on January 4, 2010 by Roxanne Darling
About a year ago I founded the Hawaii Chapter of the Social Media Club. It is part of a international nonprofit organization of social media practitioners and exists to develop and share best practices and ethics on the social web. One of the first goals we had was to get the word out in the community about our organization. My fellow volunteer…
Category: Aloha, HowTo, News, Social Media Tags: case study, consulting, hana, hanabuild, nonprofit, smchi, social web training, socialmediaclub, socialmediaclubhawaii, Strategy
Confused? Consider Rox’s 180 Rule
Posted on December 3, 2009 by Roxanne Darling
When I am doing social web training these days, at least once or twice an hour I implement what I call “Rox’s 180 Rule.” It is very simple, though not always comfortable to implement. As people and companies are learning how to participate on social networks, deciding what sorts of content to create, or even how to set pricing for web-based services,…
Category: Branding, Money Matters, Strategy Tags: #SBOSM, 180rule, HowTo, personal bias, perspective, pricing, Strategy
Social Media Events: New School or Old School?
Posted on October 28, 2009 by Roxanne Darling
Even though we have these amazing, 24/7 ubiquitous connections taking place on the social web, IRL (in real life) conferences are still booming. I think that many of us still long for those face to face connections, even more so now that our networks have blown way past the indications of Dunbar’s number. He he. This is an opinion piece about things…
Twitter ROI – Is it Too Popular?
Posted on May 18, 2009 by Roxanne Darling
This is not Pick on Twitter month – I am just posing some questions to get the attention of those who see things for what they are, not how they should be. I’ve been thinking a lot about the effects of Twitter’s popularity and just did a phone interview with Janice Magin of the Pacific Business News on how many local businesses…
Category: Social Media, Strategy Tags: bare feet studios, knowledge, lemmings, marketing, popularity, ROI, roxanne darling, secrets, Strategy, twitter, users
Free Advice: What WOMF Can Learn From WOMMA
Posted on December 29, 2008 by Roxanne Darling
This post is a promised follow-up to my recent post Why are Advertisers Embarrassed by Advertising?. Recently KGMB9 implemented the WOMF service. To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. I actually think it has the potential to be quite useful as both, if they are willing to address a…
Category: HowTo, Social Media Tags: business practices, ethics, KGMB9, marketing, Social Media, Strategy, transparency, womf, womma, word-of-mouth