Bare Feet StudiosHow Ford Can Ramp Up It’s Social Media Turnaround Story of 2009
Posted on December 13, 2008 by Roxanne Darling
Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in…
Category: Branding, Strategy Tags: advertising, big business, change, conversation, enterprise, ford, internet tv, podcorps, roxannedarling, scottmonty, Social Media, Strategy, ugc, video, youtube
Don’t Get It? Don’t Worry!
Posted on May 20, 2008 by Roxanne Darling
I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial home run yet, and to their credit,…
Category: Social Media, Strategy Tags: advertising, barefeetstudios, Branding, brands, coca cola, coke, internet, marketing, misfires, new media, patricia martin, roxanne darling, Social Media, Strategy, transparency, twitter
Do you invest more in people or gear?
Posted on April 22, 2008 by Roxanne Darling
There was a job posting over on a message list I follow, and it got me to thinking. It seems that lots of companies feel safer and more comfortable about investing in a lot of high end equipment, but then want to find people to work on spec or for very little pay or for fame. As a creator though, I have…
Category: Money Matters, Podcasts, Strategy, Video Tags: adtech, adtech08, adtechsf, barefeetstudios, budget, creators, finance, jackie peters, jackson west, michael pilla, new media, people, roxanne darling, startups, Strategy, talent, tim french
Site ReLaunch: Coffee Kids
Posted on December 10, 2007 by Roxanne Darling
Coffee Kids has been our client for almost a decade. As a nonprofit, they help coffee-growing families learn new skills and develop sustainable lifestyles, as the coffee industry suffers from a glut of over-production that keeps income low to the first line of coffee workers – those who cultivate and pick the beans. It’s not an easy story to tell when you…
Category: News, Social Media, Strategy Tags: barefeetstudios, coffeekids, flickr, nonprofit, roxannedarling, search engine optimization, SEO, social apps, Strategy, upgrade, web design
Links from Rox’s Talk at PNME
Posted on September 29, 2007 by Roxanne Darling
Here’s the link to my talk at PNME (link has expired) I am giving an overview of the many things to consider for business video podcasting – from technology to audience interaction. Hope you’ll join me in Ballroom A – and there will be a DVD for sale afterwards. CC Chapman – Social Networking Expert Jim Kirks – The Clip Show Viral…
Category: HowTo, Speaking Tags: business, cc_chapman, chrisbrogan, jimkirks, new media, pistachio, pme2007, pnme2007, podcasting, podcastnewmedia2007, roxannedarling, sethgodin, stevegarfield, Strategy, video, video podcasting
Still Doubt Blogging? IBM is in the Game
Posted on July 15, 2005 by Roxanne Darling
My digital divide alert sounds went off today once again. Half the country does not know what a blog is, most don’t know how to use one when they do come across one, yet business giant IBM has announced it is developing its own blogging tool. What’s a small business owner to do? Keep focused on your business and what IS working…
Category: Branding, HowTo, Social Media, Strategy Tags: blogging, ibm, small business, Strategy