How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009

Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in…

Don’t Get It? Don’t Worry!

I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial home run yet, and to their credit,…

Do you invest more in people or gear?

There was a job posting over on a message list I follow, and it got me to thinking. It seems that lots of companies feel safer and more comfortable about investing in a lot of high end equipment, but then want to find people to work on spec or for very little pay or for fame. As a creator though, I have…

Site ReLaunch: Coffee Kids

Coffee Kids has been our client for almost a decade. As a nonprofit, they help coffee-growing families learn new skills and develop sustainable lifestyles, as the coffee industry suffers from a glut of over-production that keeps income low to the first line of coffee workers – those who cultivate and pick the beans. It’s not an easy story to tell when you…

Links from Rox’s Talk at PNME

Here’s the link to my talk at PNME (link has expired) I am giving an overview of the many things to consider for business video podcasting – from technology to audience interaction. Hope you’ll join me in Ballroom A – and there will be a DVD for sale afterwards. CC Chapman – Social Networking Expert Jim Kirks – The Clip Show Viral…

Still Doubt Blogging? IBM is in the Game

My digital divide alert sounds went off today once again.  Half the country does not know what a blog is, most don’t know how to use one when they do come across one, yet business giant IBM has announced it is developing its own blogging tool. What’s a small business owner to do? Keep focused on your business and what IS working…