I’ll Be at Social Media Club Hawaii April 10; Will You?

I sure hope so! Our new chapter has started off with incredible enthusiasm, and the word of mouth is really kicking in strong. Here’s the short scoop: The meeting proper is 5:30 – 7:00 pm. Feel free to come early/stay late and visit at the ING Cafe. 5:00 – 5:30 pm Optional networking and meeting setup 5:30 – 5:35 pm Welcome &…

Dave Evans on Twitter & the Metrics Panel at SXSW

I am posting a short video below that I took over dinner at Truluck’s in Austin with Dave Evans’ version of the Metrics Panel at SXSW (link has expired). Apparently, the panel members were taking a little too long to get to the point for many audience members, who were communicating via Twitter. Read some actual quotes from the back channel audience…

Audiences are Messy Too

Yesterday I wrote about customers being messy, and that it is our job to work with, rather than expect them to use our products and services only as the engineers intended. Well, audiences can be the same! The Sarah Lacy keynote interview of Mark Zuckerberg yesterday was a very educational event. As a public speaker with 20 years experience, I shared the…

Customers are Messy

I am at the SXSW Interactive conference listening to Forrester analyst Charlene Li (link has expired) talking about Social Revolutionaries. She just described how some companies act like they have the perfect customer as a porcelain figurine in the sales and marketing department. They want to sell to this “ideal person” and psychologically resist or ignore real customer data and experiences. It…