Why I Rarely Answer My Phone

Increasingly, as a digital native, citizen of the internet, geek girl – call me what you wish – I find myself more and more discerning about how, when, and with whom I use the phone. It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of…

What If Savings Investments Were More Like Blogs?

Applying the logic of web site structure and internet information architecture to make better savers and investors out of us! I am fascinated by the intersection of ideas and technology, much like how the Freakonomics guys merge economic data with crime stats and car seat fatalities to shine a brighter light on how we actually behave. Today I learned about some research…

Executive Overview of Social Media for the C’s

I had an opportunity to speak with the “c”s at a leading Hawaii company today. That’s shorthand for the CEO, the CFO, the CTO, the CLO, etc. As is standard practice, I do not disclose our consulting clients unless the client wishes to do so. They shall remain anonymous for now. I love doing this type of session – one and half…

The Social Web: Learning to Use a New Tool

The social web is full of free information. Many people forego formal training in favor of copying what they see others’ doing. We sometimes do this ourselves—once you have a strong base of knowledge in a specific area, it is quite reasonable to look at others’ tips or code and be able to reverse engineer them quite successfully to meet your own…