Posted on September 19, 2014 by Roxanne Darling
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I am celebrating 10 years of work using social business* tools, by, ahem, finally starting our own company email list. Yes, you can hear the horns of #irony blowing loudly at this moment, as I have set up over 50 email lists for clients over the years and it is one of my Number One recommended tools. All I can say is…
Posted on October 7, 2009 by Roxanne Darling
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The social web has made it so easy for people to connect with each other and have a voice at the table like never before. Last night at a tweetup here in Honolulu, I met Larry Heim, CEO of HonBlue. This was a Tweetup Treat, as Larry and I do not normally travel in the same circles. Later back at home I…
Category: Activism, Branding, HowTo, Social Media Tags: #SBOSM, communication, easy, ethics, HowTo, smchi, socialmedia, socialmediaclubhawaii, spammer, transparency
Posted on July 8, 2009 by Roxanne Darling
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This Friday, our local chapter of the Social Media Club (founded by yours truly) is having a panel discussion on Ethics in Social Media. It’s a hot topic all around, as social media lends itself to some highly unethical practices and characters! The good news though, is that the conversational nature of the social web exposes many of these deliberate and accidental…
Category: HowTo, Social Media Tags: #SBOSM, bare feet studios. roxanne darling, best practices, disclosure, ethics, glossary, smchi, socialmediaclub, socialmediaclubhawaii, transparency, trust, truth
Posted on May 27, 2009 by Roxanne Darling
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Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club, took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. I too am influenced by my friends and business colleagues, and am trying to influence the discussion of…
Category: Activism, Social Media, Strategy Tags: "brian solis", bare feet studios, conversation, disclosure, ethics, FTC, google, influence, nofollow, payperpost, PR, reviews, roxanne darling, socailmedia, tourism, transparency, travel
Posted on May 19, 2009 by Roxanne Darling
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I read today in Business Week that Google is getting increasingly sophisticated about tracking blog content that is somehow linked to compensation, alongside a discussion of pending rules from the Federal Trade Commission to cover paid product/service reviews in blog posts. A couple of years ago this really hit the fan with one of the first “official” PayPerPost blogging services launched. Bloggers…
Posted on December 29, 2008 by Roxanne Darling
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This post is a promised follow-up to my recent post Why are Advertisers Embarrassed by Advertising?. Recently KGMB9 implemented the WOMF service. To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. I actually think it has the potential to be quite useful as both, if they are willing to address a…
Category: HowTo, Social Media Tags: business practices, ethics, KGMB9, marketing, Social Media, Strategy, transparency, womf, womma, word-of-mouth
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