Posted on October 9, 2014 by Roxanne Darling
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Is it just me or is it getting harder and harder to be wildly surprised, out of the blue, with something so totally unexpected that your first reaction is, this must be a prank? The internet has us all so connected and up to date on life as it is unfolding. We have become a society of know-it-alls (or maybe that is…
Ask any traveler: would you rather stay in a tourist compound (aka tourist ghetto) or get out and meet the locals? Overwhelmingly, travelers want to meet the locals! Social media can facilitate this in so many ways. Today I am promoting the idea of connecting guest travel bloggers with local bloggers, to enhance the coverage of the destination and to build a…
We won! Bare Feet Studios was awarded “Best Social Media Campaign” at the #PEMawards. It was such an honor to be able to share the case study from our client, the Lānaʻi Visitors Bureau, and gain recognition for the New Media Artist-in-Residence program. (More links and the back story below. Photo Credit: Tracy Chan for NonstopHonolulu.) UPDATE: Mahalo to my client Keliʻi…
Category: News, Portfolio, Social Media Tags: awards, best social media campaign, hawaii, honor, Lanai, LVB, maui, mvb, pemawards, smchi, Social Media, tourism, travel, winner
Posted on January 1, 2012 by Roxanne Darling
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It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to post just one minute in to the…
Category: Aloha, News, Social Media, Video Tags: #SBOSM, data, HSMYIR, Lanai, LVB, marketing, measurement, metrics, smchi, smcjournal, smcobserver, tourism, travel, visitlanai
Posted on February 10, 2011 by Roxanne Darling
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I’ve been meaning to write more about the innovative travel blogger program I am doing with the Lānaʻi Visitors Bureau and have decided that it’s just gonna ship without being perfect! I started the conversation here with some advice for travel destinations. I am very grateful to my clients at the Maui and Lānaʻi Visitor Bureaus for their willingness to reach out…
Category: News, Social Media, Strategy Tags: artist, blogger, collaboration, CVB, hawaii, Lanai, LVB, new media, residency, team, travel, visitlanai, visitor bureau
Posted on January 5, 2011 by Roxanne Darling
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I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with you some tips I have put together…
Category: HowTo, News, Social Media Tags: #SBOSM, barefeetstudios, bloggers, engagement, hawaii, HowTo, smcjournal, smcobserver, tourism, travel, visitlanai
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