Posted on October 9, 2014 by Roxanne Darling
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Is it just me or is it getting harder and harder to be wildly surprised, out of the blue, with something so totally unexpected that your first reaction is, this must be a prank? The internet has us all so connected and up to date on life as it is unfolding. We have become a society of know-it-alls (or maybe that is…
Posted on June 22, 2012 by Roxanne Darling
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Ask any traveler: would you rather stay in a tourist compound (aka tourist ghetto) or get out and meet the locals? Overwhelmingly, travelers want to meet the locals! Social media can facilitate this in so many ways. Today I am promoting the idea of connecting guest travel bloggers with local bloggers, to enhance the coverage of the destination and to build a…
Posted on May 31, 2012 by Roxanne Darling
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We won! Bare Feet Studios was awarded “Best Social Media Campaign” at the #PEMawards. It was such an honor to be able to share the case study from our client, the Lānaʻi Visitors Bureau, and gain recognition for the New Media Artist-in-Residence program. (More links and the back story below. Photo Credit: Tracy Chan for NonstopHonolulu.) UPDATE: Mahalo to my client Keliʻi…
Category: News, Portfolio, Social Media Tags: awards, best social media campaign, hawaii, honor, Lanai, LVB, maui, mvb, pemawards, smchi, Social Media, tourism, travel, winner
Posted on January 1, 2012 by Roxanne Darling
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It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. It was my friend and Maui blogger Liza Pierce’s idea: let’s all write a blog post for January 1st! So, I’ve set this to post just one minute in to the…
Category: Aloha, News, Social Media, Video Tags: #SBOSM, data, HSMYIR, Lanai, LVB, marketing, measurement, metrics, smchi, smcjournal, smcobserver, tourism, travel, visitlanai
Posted on February 10, 2011 by Roxanne Darling
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I’ve been meaning to write more about the innovative travel blogger program I am doing with the Lānaʻi Visitors Bureau and have decided that it’s just gonna ship without being perfect! I started the conversation here with some advice for travel destinations. I am very grateful to my clients at the Maui and Lānaʻi Visitor Bureaus for their willingness to reach out…
Category: News, Social Media, Strategy Tags: artist, blogger, collaboration, CVB, hawaii, Lanai, LVB, new media, residency, team, travel, visitlanai, visitor bureau
Posted on January 5, 2011 by Roxanne Darling
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I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. It is a rather unique concept, a “New Media Artist-in-Residence” Program. I will write about the specifics in a separate blog post, though I did start noodling on this idea back in 2008. Today I want to share with you some tips I have put together…
Category: HowTo, News, Social Media Tags: #SBOSM, barefeetstudios, bloggers, engagement, hawaii, HowTo, smcjournal, smcobserver, tourism, travel, visitlanai
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