+1-808-572-7907  aloha@barefeetstudios.com

It’s Just a Fad

Hey, want to join me in retiring these words, “It’s just a fad?” First of all, so what if it is? Fads generate some of the most awesome fun and out-of-the-box energy we have in our lives. Second, many things that are described this way, actually represent newfound changes in our world, and survive to become a permanent part of life on…

Social Media Is Growing Up: You Can Stop Copying the Cool Kids Now

My partner @Shane sent me a link today “Why They Stopped Using Foursquare” by David Berkowitz. It summarizes a number of my social media friends and peers who have weaned themselves off this geo-location social network also known as a check-in service. As Shane reminded me, he stopped using them almost a year ago: yet again he changes his behavior in advance…

Hawaii Social Media Trends 2011 – SMCHI, Jan 18

Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. This is a distinctly different modus operandi than follow the herd or panic jumping. There is no “one size fits all” solution, however by examining the…

Why I Rarely Answer My Phone

Increasingly, as a digital native, citizen of the internet, geek girl – call me what you wish – I find myself more and more discerning about how, when, and with whom I use the phone. It is simply another trending practice that all marketers would be wise to note: Interruption of any kind is increasingly irritating and unnecessary in today’s world of…

Social Media and Spirituality: A Meditation on Change

I am speaking tomorrow on The Tools of Change Panel at Envision Hawaii 2009. It has me thinking about what changes are happening right before our very eyes and how we can proactively embrace them to move this party forward with more intention. Barriers and Gate-Keepers Are Being Removed One of the most exciting accomplishments for me professionally occurred 5 years ago…