Ed Morita’s Twitter Case Study at Social Media Club Hawaii

Ed Morita is the pastry chef at Longhi’s, a popular restaurant in Honolulu. He tells us how he is using Twitter to build his personal brand, drive traffic into the restaurant, save his job, and spread the Aloha! Filmed at the ING Direct Cafe in Waikiki, Hawaii at the March meeting of the Hawaii Chapter of the Social Media Club. Ed supplements…

MacHeist: Lower Your Price, Use Your Network, Give to Charity, Earn over $2M

And do it all in less than 2 months. “Whaaat?” you say. That’s right. This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits. It’s also trust on the part…

Case Study: Twitter + Two Weeks = $7000 Raised

Though many traditional businesses are still sitting on the sidelines studying how the “not new anymore” social web tools work, the people are taking it to the trees and creating events for social benefit. So I am delighted to present a brief case study for your consideration. The latest of these is Twestival, a global event designed to have simultaneous fund-raising efforts…

Going From to Free to Fee, Consciously: Yes We Can?

Chris Anderson has added his voice to the many discussions of how the internet economy which is all about the free is facing cash shortages and reality checks as the economy tanks. He is optimistic that free will survive, yet not by itself. Just as Bernie Madoff’s run came to end, just as the lousy mortgages finally ran out of buyers, I…

Why Are Advertisers Embarrassed by Advertising?

I suppose the short, snarky answer would be because some ads are sneaky, insulting, or manipulative – not the most virtuous qualities. They take things and make them into something they are not, to trick us into buying them. The lesson of social media is that people often actually like the plain old dog without the pink head dress as much or…

BizNet on Podcamp: How to Do a Skype Interview

I was interviewed at 7 am this morning by Shauna Nicholson of BizNet Internet Solutions. You can watch the interview below to learn more about Podcamp Hawaii. Shauna knows her stuff and this process illustrates a number of great examples (and a few opportunities for improvement) for conducting successful interviews using the social web, and Skype in particular. All of this has…