Don’t Get It? Don’t Worry!

I came across this article in AdWeek on Coca-Cola Hunts for Social-Net Formula: The company’s online marketing highs and lows show an old brand learning new tricks. On the one hand, they have spent millions and millions trying to “get” a new media/social strategy that feels like a win. OTOH, they haven’t hit the proverbial home run yet, and to their credit,…

Dave Evans on Twitter & the Metrics Panel at SXSW

I am posting a short video below that I took over dinner at Truluck’s in Austin with Dave Evans’ version of the Metrics Panel at SXSW (link has expired). Apparently, the panel members were taking a little too long to get to the point for many audience members, who were communicating via Twitter. Read some actual quotes from the back channel audience…

Audiences are Messy Too

Yesterday I wrote about customers being messy, and that it is our job to work with, rather than expect them to use our products and services only as the engineers intended. Well, audiences can be the same! The Sarah Lacy keynote interview of Mark Zuckerberg yesterday was a very educational event. As a public speaker with 20 years experience, I shared the…

Twitter Joins Us on Verio

Let me start by saying, I’m dropping in on a conversation taking place at Techcrunch, Twitter and on the Joyent blog regarding the continue server outages at Twitter. I use Twitter but have been too busy this past week to even notice their recent round of outages. I found out today they had been hosting with Joyent and last night made the…

Peas in a Virtual Pod

I can get cranky easily about all of the social networks I am invited to these days. If you were a fly on my office wall, you’d definitely be hearing the unanswered threat, “If I have to fill out one more profile and find any more friends to invite, I’m gonna…” Fortunately there is increasing discussion on being able to manage one’s…

The downside of being popular

For those of you in a hurry (and there are many!) the answer is: blog gets ignored. For those of you interested in nuance, here’s more: # Months ago we started planing a web site re-design. That’s one of our core businesses, so it should be easy right? Wrong. We know too much. We ask ourselves too many questions. We consider all…