PRSA: 10-Minute Tour of the Social Web

What a challenge! How do I give an overview of all that is the social web in 10 minutes? Fortunately, we have several other great speakers to follow and plenty of time for Q&A. (Dan Zelikman of StarrTech Interactive; Nadine Kam of Honolulu Star-Bulletin; and Mary Fasteneau of StarrTech Interactive) Twitter * negative incentive: U-haul and Exxon Mobile * positive examples: I…

Pep Talk and Talk Prep for HAF

I’ll be speaking this morning at the Hawaii Advertising Federation’s annual “university.” This is a day when the ad pros come together to network and open minds to new ideas. First off, I say congrats. There is this sticky wicket in that the more a person becomes an expert, the more confusing it is to find space for new information. If you…