Free Advice: What WOMF Can Learn From WOMMA
Posted on December 29, 2008 by Roxanne Darling
This post is a promised follow-up to my recent post Why are Advertisers Embarrassed by Advertising?. Recently KGMB9 implemented the WOMF service. To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. I actually think it has the potential to be quite useful as both, if they are willing to address a…
Category: HowTo, Social Media Tags: business practices, ethics, KGMB9, marketing, Social Media, Strategy, transparency, womf, womma, word-of-mouth
Why Are Advertisers Embarrassed by Advertising?
Posted on December 4, 2008 by Roxanne Darling
I suppose the short, snarky answer would be because some ads are sneaky, insulting, or manipulative – not the most virtuous qualities. They take things and make them into something they are not, to trick us into buying them. The lesson of social media is that people often actually like the plain old dog without the pink head dress as much or…
Category: Branding, Social Media Tags: advertising, dell, deming, hawaii, shame, twitter, womf