Video Testimonial from Montgomery Motors

Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. There are a number of things about this meeting…

Learning via the Social Media Game

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game, an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. I’ve updated it and added 12 more “tools” – and am still…

What is Social Media Club Hawaii?

If you are in a hurry, watch the one-minute video! If you have a minute or two, I’ll give you some more info. Shane and I are founding members of the Social Media Club, a nonprofit educational organization celebrating its fifth year in existence. It was started by Chris Heuer and Kristie Wells in San Francisco, with the motto of “If you…

Using Social Media to Differentiate

I was invited to speak last week at the Sales and Marketing Executives meeting here in Honolulu, which featured Governor Linda Lingle as the keynote speaker. The topic was “Using Social Media to Differentiate.” I have posted my presentation file at Slideshare and also uploaded the five video episode snips I created to represent a few of the many case studies in…

Thinking About Having Your Own TV Show?

I sometimes chide my business audiences when I am speaking from the podium with this question: “Now, why don’t you have your own internet TV show/channel?” When you consider that only a few years ago it was impossible for anyone except the big media outlets to broadcast video content, and now you and I can do it for almost nothing, it is…

How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009

Can Ford be the Social Media Turnaround Story of 2009? I would love to see that! They are off to a good start; here are my ideas on how they can ramp up their efforts and increase the chances for success. Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in…